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How to define goals for your website

by Webmaster January 5, 2010

Take a look at your marketing plan for this year — what percentage of your sales forecast or marketing plan is from your website? Your website exists to serve your business and marketing goals. Your website is the face, the store front, and it gives the first impression to your potential customers. A lot of [...]

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Making a company LinkedIn Profile

by Webmaster December 16, 2009

LinkedIn rolled out the beta for company profiles around July of this year. It was a necessity to boost a company’s presence online as well as a tool for attracting potential employees. There are several reasons why you should get your company profile up there if you haven’t done so already: LinkedIn company profiles gives [...]

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How do you tell if your social media marketing efforts are really working?

by Webmaster December 15, 2009

Social media marketing gurus might be out there telling you all the tips and tricks that you can use, but how will you know that you’re marketing campaign is really working? In the world of social media and the Internet, you can monitor information by monitoring conversations on Twitter and Google Alerts. But how does [...]

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Use Your (Yourls) Own URL Shortening Service with Perl

by pjain November 24, 2009

URL Shortening services like Bit.ly have been all the rage with the popularity of Twitter and other micro-blogging services. As some of us use Twitter quite a bit for sharing links to various sites and blog posts, we’re sending lots of traffic to people that isn’t easily identifiable beyond the URL shortening service being used. [...]

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Teknatus Directors Featured on YourStory.in

by Webmaster November 10, 2009

Yourstory.in which profiles entrepreneurs and startups in India did a feature on Pankaj and Vaishali – founders and the directors of Teknatus, Semblr’s parent company. You can check out the feature here. Related Posts:Namaste IndiaNew Release of SemblrSemblr, a marketplace for job seekers and professionals, launches!Comment Moderation Enabled

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Medical Outsourcing: How far does it go?

by Webmaster November 10, 2009

As American leaders in the Capitol voted for the much debated health care reforms, LA Times ran an interesting op-ed earlier this month on needing a check on insurance companies offering medical tourism or overseas surgical procedures. What I found interesting is that the author, Judy Dugan, who is a health policy advocate for Consumer [...]

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Personal Branding for Freelancers – Friday Food For Thought

by Webmaster November 6, 2009

Personal branding for freelancers is a key component for any freelancer. You don’t have the cushy way of saying you’re so and so of this or that company. Or identify yourself with what you do — which for a lot of us is very important. On top of that, if you say you’re a freelancer [...]

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Using Google Wave as a Tool for Collaboration

by Webmaster November 3, 2009

When it comes to Google products, the Teknatus team use them to the extent that we qualify to be poster babies. We’ve used Google docs, spreadsheets, forms and have Google apps running our emails. Pankaj and I both received Google wave invites early on, too.

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Gaining A Competitive Edge as a Mobile Application or Content Developer

by Webmaster November 2, 2009

Mobile application developers are a rare breed to find in India but there’s a huge demand for them throughout the world and in India. If you’re a programmer and are thinking of starting out or studying a bit to be a mobile app developer, now is the perfect time. If you’re pretty much tuned into [...]

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Hot New Destinations for Outsourcing

by Webmaster October 27, 2009

Outsourcing is a competitive market and new players are always ready to get in. Last week I wrote about outsourcing and how it’s picking back up again in India and how it’s THE number one destination for the outsourcing market. Click here to view the post. It’s easier to explain why when you look at [...]

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